Max Bupa Health Insurance Company Limited, a leading standalone health insurance provider in India has rebranded itself and is now known as Niva Bupa Health Insurance Company Limited. Established in 2010, Max Bupa was the third standalone health insurance company launched in India. Over the years, Max Bupa has established itself as a trusted health insurance partner with the purpose of giving every Indian the confidence to access the best healthcare. As part of our portfolio of health insurance products, we ensure that you never run out of sum insured with innovative healthcare solutions for specific needs like protection against critical illnesses, corona, day 1 coverage for hypertension & diabetes as well as personal accident insurance plans. Max Bupa caters to a large section of customers including families, individuals and senior citizens, with customized health insurance plans starting as low as ₹20/day. We offer a host of best-in-class healthcare and wellness services with our 24×7 Insta Assist and Health App. Niva Bupa Health Insurance Company Ltd. (formerly known as Max Bupa Health Insurance Company Limited) is a joint venture between the UK based healthcare services expert, Bupa and Fettle Tone LLP (SPV of True North Fund VI LLP - a leading Indian private equity firm).