Max Bupa expands business operations in Bihar

Expands footprint with launch of a branch in Patna

Patna, March 21, 2013: Max Bupa Health Insurance today announced the launch of its branch office in Patna, extending its network to 13 cities and 21 offices across India. Max Bupa is in its third year of business operations and has witnessed exponential growth on all parameters due to a strong customer centric approach and focus on product innovation.

In the last one year, Max Bupa has built a customer base of one million, doubled its revenue and expanded its presence to 13 cities including Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Ludhiana, Surat, Jaipur, Kochi, Kolkata, Chandigarh and now Patna. Max Bupa’s distribution network includes a direct sales team, an agency force, online and telesales network. Max Bupa has grown its hospital network to over 1800 quality hospitals including tie ups with leading health care providers spread across 300 plus cities in India.

Max Bupa has a diversified product portfolio designed to meet healthcare needs of individuals, families and extended families. This includes Max Bupa’s flagship product Heartbeat, Health Assurance, Health Companion, Health@Companion and products for group business.

Announcing the launch of new branch in Patna, Manasije Mishra, Chief Executive, Max Bupa said, “We want people to live healthier and more successful lives and this will become a reality when people across India use Health Insurance to protect their families’ health. It is our endeavor to continuously innovate and make our products more widely available for people living in all parts of the country. With our branch in Patna, we will be able to better serve our customers in Bihar.”

Max Bupa has always distinguished itself by being the first in the industry to introduce innovative products and services. The company has pioneered products and services, like Health@Companion with tiered pricing (based on customer’s city of residence), Heartbeat Family First product which caters to the need of the Indian Joint family and covers up to 13 relationships, coverage for customers of all age groups – from newborns to senior citizens of any age. It also provides cover for expenses including in-patient treatment, pre- and post- hospitalization, maternity and childcare benefits. Max Bupa services it customers directly, without third party involvement, through an in-house team. Max Bupa was recognized as Health Insurance Company of the Year and for Excellence in Growth at Indian Insurance Awards 2012 in recognition of its innovation in products, services and customer centricity and exceptional growth trajectory.

Note to Editors:

About Max Bupa Health Insurance

Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana,Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.

Strong Network of 1800 hospitals

Max Bupa Health Insurance has a direct working relationship with a network over 1800 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.nivabupa.com.

About Max India

Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.

The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.

About Bupa: 65 years of Health and Care

Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

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Key product and service features:

In addition to regular health insurance benefits such as in-patient treatment and hospital accommodation, medical expenses like doctor’s fees, diagnostics procedures, medicines and consumables, operation theatre charges among others, Max Bupa offers the following service benefits to its customers:

·       Directly service all customers  without any third party involvement

·       Cashless approvals within 4 hours

·       Network of over 1600 quality hospitals across the country

·       Assured renewability for life

·       Maternity & Child care benefits: The Family Floater and Family First option provide maternity benefits for up to two deliveries. All new born babies (where maternity is covered) are automatically covered from birth until next renewal of the plan. First year vaccinations for all new born are also covered.

·       No age restriction for enrollment from newborns to senior citizens. There is no minimum or maximum age for enrollment.

·       Pre- and post-hospitalization medical expenses: Medical expenses incurred due to illness up to 30 days immediately before and 60 days immediately after a customer’s admission to a hospital.

·       Responsible enrollment based on customers’ healthcare needs

·       Comprehensive coverage ranging from Rs. 2 lacs to Rs. 50 lacs. All day care procedures covered

·       Cover for the extended family including spouse, parents, children, in-laws and siblings (covers upto 13 relationships) under Heartbeat Family First.

·       Proactive health relationship and benefits like Health check-up on renewal (as per Heartbeat Plan chosen), 24/7 health line and Health relationship loyalty programme.

·       2 year Policy Tenure Option

·       High quality service through: Relationship managers, 24x7 customer service helpline to provide a range of services including pre-authorization, plan and payment related queries and claims information.

Max Bupa is now Niva Bupa