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Max Bupa Health Insurance
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Posted On : 27 June 2023, 10 Months Ago.
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Max Bupa partners with leading Big Data Marketing company Vizury to engage digital customers
New Delhi/Bangalore,March 31, 2016: Max Bupa Health Insurance has entered into a strategic partnership with Vizury Engage, a leading Data and Marketing Platform, to personalizeand deepen customer engagement on various online and social platforms. Vizury Engage helps leverage data from disparate online and offline sources to segment users and target them with personalized engagements. Max Bupa will use Engage to generate data-backed insights and evolve a personalized digital customer engagement strategy.
The digital medium presents a huge opportunity to reach out to potential customers given the fact that only 5-7% people in India own health insurance. Adapting to the digital format will enable Max Bupa contextualize conversations with its existing customers on the web and also decipher their lifestyle and health habits which will help further personalize its products and service offerings.
“The Max Bupa Health Pulse Survey has shown that 44% customers search the web before making a health insurance purchase and 15% renew online. We are growingly focusing on the digital customer and want to meaningfully engage with the customers through targeted conversations. We see potential for huge performance benefits with Vizury’s Engage Platform to grow engagement and enroll more customers through various digital platforms. With deeper insights into our customer base, we will be in a better position to serve the large uninsured population in the country, with a multi-channel marketing platform,” said Anika Agarwal, Head - Marketing, Max Bupa.
“Insurance companies are aggressively growing their digital business. Vizury’s background and expertise in driving highly personalized acquisition and retention conversations across a wide variety of channels like social, programmatic, website, app etc. is helping us become the platform of choice for the BFSI vertical. In Max Bupa, we have a progressive marketer embracing and aggressively growing digital customers. We are extremely proud to partner with them in this journey and help them execute a data driven marketing strategy that will meaningfully improve wallet share from their digital business,” said Subra Krishnan, SVP Products at Vizury.
Choosing from an array of digital touch points, Vizury Engage will reach out to Max Bupa’s high-intent users on the channels that they are most active. An active Facebook user will be shown Facebook ads while an avid news website visitor will be shown display ads on the website that he frequently visits. Further, the message shown to both of these users will vary based on their online behavior and profile. With 1:1 relevant recommendations, Max Bupa can help their customers make the right insurance choices.
VizuryEngage is a unique Data and Marketing Platform that can integrate data from different online and offline sources to help brands get answers to their key business problems and activate multi-channel marketing to foster customer engagement.
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About Max Bupa Health Insurance
Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services
customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
About Vizury
Vizury, a premier Big Data marketing firm helps marketers personalize customer conversations across channels. Established in 2008, we work with some of the best known brands across industries like e-Commerce, travel & hospitality, healthcare, automobile, financial services and classifieds. Vizury offers a comprehensive set of marketing solutions which helps brands acquire new customers and re-engage with existing customers through personalized marketing driven by Big Data. Vizury is among the first in Asia to be a Facebook Marketing Partner and a Twitter Retargeting Platform Partner. For more information, please visit www.vizury.com. For regular news and information about Vizury and digital marketing, like and follow the company:
Twitter: @VizuryOneToOne
Facebook: https://www.facebook.com/vizury1to1
LinkedIn: https://www.linkedin.com/company/vizury-interactive
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www.nivabupa.com
+91 11 41743397
1860-500-8888
3rd Floor, Capital Cyberscape, Sector 59, Gurgaon
- Insurance is a subject matter of solicitation. Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) (IRDAI Registration Number 145, Category:Health), 'Bupa' and 'HEARTBEAT' logo are registered trademarks of their respective owners and are being used by Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) under license. CIN: U66000DL2008PLC182918
- 1 Niva Bupa processes pre-authorisation requests within 30 minutes for all active policies, subject to receiving all documents and information(s) up to Niva Bupa’s satisfaction. The above commitment does not include pre-authorisation settlement at the time of discharge or system outage.
- 2 Since Inception refers to claim data from 2010 till December 2023.
- 3 ReAssure 2.0 Premium: The premium is including taxes and for Bronze Variant, for a 25-year-old individual living in Delhi.
- 4 Aspire Premium: The premium is including taxes and for Gold+ Variant, for a 25-year-old individual living in Delhi.
- 5 Senior First Premium: The premium is including taxes and for Gold Variant, for a 65-year-old individual living in Delhi.
- 6 Health Premia Premium: The premium is including taxes and for Silver Variant, for a 25-year-old individual living in Delhi.
- 7 SmartHealth + Disease Management Premium: The premium is including taxes and for Disease Management Gold Variant rider when bought with ReAssure 2.0 Bronze variant with Base Sum Insured of 5 lacs, for a 25-year-old individual living in Delhi.
- Beware of spurious / fraud phone calls! Do not share your confidential information like Debit / credit card number, Internet Banking User ID/Password, Pin, CVV, OTP, etc. with anyone. Avoid clicking on attachments / payment link received in mails / message from unknown sources. IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment or premium. Public receiving such phone calls are requested to lodge a police complaint. Do not respond to unsolicited and attractive offers received through unidentified calls, emails, SMSs, and other social media platforms. Beware of misleading telephone calls from people posing as Niva Bupa officials, agents, IRDAI Officials, Officials from ECI (Office of the Executive Council of Insurers) etc. and offering alluring benefits or sharing false information on your policy or on Niva Bupa. Niva Bupa shall not be responsible for any loss or damages whatsoever for any acts or omissions arising out of such spurious calls, and all customers are advised to contact our customer care at 1860-500-8888 and verify any representations or promises made by any such spurious callers before acting upon the same.