Navigating the challenges: Common obstacles faced by health insurance agents and how to overcome them

A health insurance agent is a licensed professional responsible for acting as an intermediary between a health insurance provider and customers to advise customers and sell policies to them. With a boom in the industry in recent years, insurance has become attractive for many people looking to shift careers or want additional income. 

This has recently led to a noticeable increase in aspirants and agents. However, with this rapid increase in agents, they face increasing competition and challenges, leading to extremely high burnout and quitting rates. 

This article showcases the crucial role a health insurance advisor plays, the challenges they face recently, and how to overcome them.

What are the roles and responsibilities of an insurance agent?

These are some of the roles and responsibilities of a health insurance advisor:

1. Build rapport and establish trust with existing and potential customers- This is important, as the customer should trust an agent to solve their problems. 

    

2. Explain insurance products and their benefits- Each insurance policy provides distinct coverages and might have varying inclusions, exclusions, and terms and conditions. All these aspects can confuse the customer and must be explained to them. 

    

3. Help customers with the purchase process- Whenever a prospective customer sends a query or requests more information on a company website, an advisor is responsible for helping them with their questions and completing the purchase process. 

    

4. Assist with policy renewals and claims- An agent is also responsible for guiding existing customers through the claims process and helping them with policy renewal before or when their policy term ends.

   
   Read More: Top 5 questions to ask your health insurance agent

    

What challenges are health insurance agents facing, and how can they overcome them?

1. Lead Generation

   Lead generation is one of the primary challenges a health insurance agent faces. As agents usually deal in hyper-localised markets, they often face the obstacle of dwindling lead generation. Increase lead generation by getting referrals from satisfied customers and increasing your market to a broader location. 

    

2. Disconnect between insurance providers and customers

   Recently, there has been a growing disconnect between insurance providers and customers, leading to fragmentation and missed expectations. It is difficult to overcome this disconnect. However, with adequate customer education efforts, it is possible to solve this issue to a workable degree.

    

3. Trust in the industry

   In recent years, with the growing disconnect between insurers and customers, there has been dwindling trust in the industry. Whether it is a lack of knowledge or the inability of insurers to meet customers' expectations, the trust of customers in financial institutions is reducing. Like the last one, insurers and agents must be honest, genuine, and accurate in setting expectations and educating customers about the policy details to build trust with that specific customer. 

    

4. Technological roadblocks

   As the world changes, there is also an increasing dissemination of technology to make everyone's lives easier. However, new technology can lead to increased challenges and trouble, leading to roadblocks. Advisors must also acclimate to these technological changes to offer better service and make the process more efficient and convenient. 

    

5. Industry changes

   Health insurance is a dynamic field requiring all stakeholders to stay updated and consider these changes. Whether the needs of the customers shift or the changing rules and regulations need to be kept in mind, agents need to be apprised of these changes and make decisions accordingly.

    

Conclusion

Although insurance is highly lucrative, whether due to its unmatched flexibility or its other benefits, several obstacles and challenges must be overcome to succeed. However, with training and support from the insurer you work for and taking the right course to educate customers, a health insurance advisor can overcome the above-stated obstacles and take the right step towards a successful insurance career.